About Bespoke

What once began as a very small personal project that I started alone 4 years ago has become a product that is now used by millions of foreign tourists in Japan.

When Bespoke was first established in 2015, it started as a company that wanted to provide a community to connect travelers with locals. There is something truly fascinating about discovering the non-touristy hidden gems with local residents, as these are what always make our trips the most memorable and leave us longing for a revisit. Our first project, LEVART, was born from this sentiment because there was no service in existence that could help us achieve authentic experiences the way we wanted. The focus at the time was: What could possibly be better than experiencing a little local bar in a back alley or appreciating a tiny art gallery that would never have been featured in the popular guidebooks?

Following LEVART’s launch, it was thanks to our passionate community members that we started our chatbot project. We had the chance to welcome more than 300 members from LEVART community who kindly shared their moments and problems while traveling around Japan. Listening to their experiences drove us to add a concierge feature, which later on became chat concierge, and then eventually an automated chat concierge to offer better service. Today, the latest version of LEVART is named Bebot. Bebot warmly welcomes countless travelers who visit Japan at international airports, cities, railway stations and hotels throughout the country.

We are infinitely grateful for our journey thus far. We could not have achieved any of it without the people in our community. Even our company logo and Bebot logo used today were made by one of our members who visited Japan in 2016. With this motivation, we continue to help make meaningful travel experiences for everyone.

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Headquartered in Tokyo



45% +

Foreign tourists in Japan use Bebot

> 1 million