About Bespoke

What once began as a very small personal project that I started alone 6 years ago has become a product that is now used by millions of people in Japan and around the world.

When Bespoke was first established in 2015, it started as a company that wanted to provide a community to connect travelers with locals. There is something truly fascinating about discovering the non-touristy hidden gems with local residents, as these are what always make our trips the most memorable and leave us longing for a revisit. Our first project, LEVART, was born from this sentiment because there was no service in existence that could help us achieve authentic experiences the way we wanted. The focus at the time was: What could possibly be better than experiencing a little local bar in a back alley or appreciating a tiny art gallery that would never have been featured in the popular guidebooks?

In 2016, we launched a new chatbot, named Bebot. Bebot started as a bot to warmly help travelers who visit Japan at international airports, cities, railway stations and hotels. Bebot is also deployed in airports around the world. More recently with the Coronavirus pandemic, the Bebot chatbot has emerged as the leading chatbot in the digital transformation of the Japanese government. Government agencies trust Bebot to smoothly help their citizens with permits and benefits, and they trust Bebot to help them effectively respond to earthquakes, floods, volcanoes and missiles.

We are infinitely grateful for our journey thus far. We could not have achieved any of it without the people in our community. Even our company logo and Bebot logo used today were made by one of our members who visited Japan in 2016. With this motivation, we continue to help make meaningful experiences for everyone.

Akemi Tsunagawa

Our Mission

To eradicate the worry of not knowing.

Instant access to information you need. Whenever and Wherever. In a Language you understand.

Our Values

  • 1. Passion to be creative

    'Let's make it if it doesn't exist.'
    Bespoke aims to create unprecedented services and value. We often have no reference to call upon. But unstoppable curiosity and sheer energy always take us to the next level.

  • 2. No risk, No gain

    'Go bold  without fear of failure.'
    At Bespoke, we welcome challenges. Failure is an inevitable part of trying something new. If you try something and fail, try doing it a different way. If you fail again, other team members will lend a hand.

  • 3. Accountability

    'Be a pro at finishing what you started.'
    At Bespoke, we are pros at seeing things through to the end. When you're trying new things, the journey is not always smooth. Most times it's not but perseverance leads to new and exciting possibilities.

  • 4. Pragmatic

    'Focus on impact. Results matter.'
    At Bespoke, we are a small team making a big impact. We make data-driven decisions, and our top priority is to ensure results.

  • 5. Open-minded

    'Diversity unlocks innovation.'
    At Bespoke, we have a wonderful team of individuals from all around the world.We respect and welcome the differences that come with that.That is how we create and offer incomparable value. Stay open to new opinions, and keep an open mind.

  • 6. Autonomy

    At Bespoke, we trust each person to be a pro at what they do. A problem needs to be presented with a solution.We love it when you tell us what to do instead of us telling you what to do.
    'Together, we can achieve great things.'